RB TIMBER FLOORING
RB Timber Flooring is a specialist in high-performance hardwood sports floors, precision line marking, custom logos, and ongoing maintenance for schools, stadiums, and major venues. With more than 50 years of expertise and a commitment to sourcing from ethically and sustainably managed forestry, they have built a reputation as trusted leaders in their field.
the challenges
Despite their strong reputation, RB had relied for decades on workmanship alone to demonstrate their capability, neglecting their visual identity. Their branding, promotional assets, and website were nearly 20 years old and no longer reflected the calibre of their expertise. In an increasingly competitive marketplace, this meant they were often overlooked for contracts they were more than qualified to deliver. They also undervalued the role of professional photography, relying instead on quick site snaps that failed to showcase their work. The greatest challenge was shifting their perspective — helping them understand what organisations expect to see when assessing tenders and awarding high-profile projects.
my role
I was brought in as Senior Graphic Designer to help RB refresh their tired brand and give them the presence they deserve as experts in their field.
The aim was to build an identity that felt confident and trustworthy, backed by modern marketing assets and a website that looked great but stayed simple enough for the team to update themselves on Wix.
To make it happen, I brought in a professional photographer to capture the team and their floors properly. Around this I redesigned their offerings including spec sheets, maintenace posters, social profiles and connected them on LinkedIn, created a new capability statement for tenders, refreshed their quote and invoice templates, rolled out new email signatures and a robust website design that could accommodate their team's input.
The end result is a brand that finally reflects who they are, friendly, skilled and credible, elevating them to compete for bigger, high-profile contracts.
hardwood timber flooring experts specialising in high performance sports and stadium floors
ELEVATING THEIR PRESENCE
Redesigning RB’s website was key to transforming their tired brand into a polished, credible presence that showcases their expertise and positions them to win significant contracts with their ideal clients.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Frankie B.
Frankie B.
Designed for growth
I had some fun creating a virtual dog called Woody who was inspired by RB’s office pups, raised by Victoria for Seeing Eye Dogs Australia.
The idea was to create an approachable, friendly, and helpful virtual persona, with the long-term goal of turning it into RB’s chatbot.
The inspiration came from combining the office dogs with the strength of well-known hardwoods, and very quickly, Woody came to life.
For now, he has his own email signature which RB use to reply to general enquiries sent to their info@rb address.
