A woman with blonde hair wearing a black top, smiling, sitting in front of a white background with faint clock illustrations and the text 'JO KELLY' in large letters.

#OPENTOWORK

#OPENTOWORK

Collage of personal photos, color palettes, and design elements on a white desk with a keyboard. Features a polaroid of a woman with the caption 'HELLO, I'M JO', grouped photo strips, a round decorative item, a flower arrangement, and various printed materials.

Hello I’m Jo

I help brand and marketing teams turn complexity into clear, practical design.

I’m a Senior Graphic Designer and Creative Lead with 15+ years experience working across brand, digital, print, motion and large-scale campaigns.

I value clarity over cleverness, systems over one-offs and design that makes teams’ lives easier.

I help marketing and brand teams turn complex briefs into clear, scalable design systems and campaigns that work in the real world. That means designing with audience, channel and rollout in mind, not just the hero asset.

My work spans national retailers, agencies and startups, often sitting at the intersection of strategy and execution. I’m known for calm collaboration, strong judgement and creating design that reduces friction, speeds up delivery and holds brand integrity at scale.

MY WORK

A selection of strategic brand systems and campaigns designed to solve real marketing problems, scale across platforms and deliver clarity at point of decision.