atomica - launch reflections
atomica is Wesfarmers Health’s new inclusive beauty and wellness brand, designed with Houston Group to make self-expression accessible. With the platform “Let’s glow Australia”, it blends vibrant design and curated experiences across digital and in-store touchpoints.
project role
Working off Houston's atomica’s master style guides, my role has been to bring the brand to life across a variety of digital platforms in a way that feels both consistent and elevated.
the challenge
The biggest challenge was translating a bold new identity into assets which work seamlessly across different digital assets, environments, social media, web, OOH and campaign materials while ensuring accessibility and brand cohesion at every touchpoint.
Through refinement, testing, and iteration, I’ve helped build a visual presence that is dynamic, versatile, and unmistakably atomica.
Reach New Heights
Product Name
This is the space to introduce the Product section and showcase the types of products available.
Product Name
This is the space to introduce the Product section and showcase the types of products available.
Product Name
This is the space to introduce the Product section and showcase the types of products available.
Product Name
This is the space to introduce the Product section and showcase the types of products available.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Frankie B.
Frankie B.
Designed with You in Mind
This is the space to introduce the Product section. Showcase the types of products available and underline any important or unique features.
Unleash Your Potential
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
