A woman with shoulder-length blonde hair, wearing a black shirt, sitting and smiling in front of a background that features partial text 'Jo Kelly' in large black and teal letters with a subtle pattern of umbrellas.

SHOWCASE

RB Timber Flooring logo with large orange and black text.
Architectural blueprints and rolled-up drawings on a table.
Three computer screens displaying flooring products and website pages for a timber flooring company, with a focus on Australian-made, sustainably sourced timber.
Close-up of a building's exterior with a large logo reading 'RB Timber Flooring' on a dark, tiled facade against a partly cloudy sky.
A flyer for RB Timber Flooring on a round wooden tree slice with visible rings, placed on a light gray background.
Brochure on a wooden cross-section promoting Australian hardwood timber with images of a woman measuring a tree, showcasing different wood types, hardness ratings, and characteristics of Australian timber.
Brochure for RB Timber Flooring's capability statement, depicting three construction workers in yellow safety helmets and high-visibility vests reviewing plans inside a warehouse with wooden flooring.
Business card for RB Timber Flooring featuring a cartoon dog logo, contact information, and certifications in timber flooring, including PEFC and FSC logos.
Promotional graphic showing a basketball court with the Pandering Rangers logo, a basketball jersey with the number 17, and a stack of custom line markings and graphics for sports flooring.
A person kneeling on a hardwood floor, with a crutch beside them, next to a window with sunlight streaming through.
Architectural blueprints and rolled-up plans on a white surface.

PHOTO SHOOTS

To elevate RB Timber Flooring’s visual gravitas, I advertised for, vetted and appointed and directed a photographer to capture their amazing work in progress and finished products.

I defined key touch points, mood, warmth and focal points to capture technical construction touch points, the team’s bond and strengths.

Some shots required editing which I performed using a blend of traditional retouching and Photoshop AI enhancement to remove dressing issues and align colour for a consistent polished image library that now underpins all of RB’s marketing, tenders and brand storytelling assets.

View of a basketball hoop from above on a wooden gymnasium floor with various court lines.
Close-up of a woodworking project showing a piece of wood with metal washers placed along a red string, possibly for alignment or measurement on a worktable in a workshop.
View of a basketball court floor with black and red lines marking a basketball court. The floor is made of light-colored wood.
Indoor gymnasium with polished wooden floor, marked for basketball and other sports, surrounded by large windows and glass doors.
Close-up of a wooden surface with a vertical strip of blue masking tape.
View of a basketball court from above showing boundary lines and three-point arc painted in multiple colors, including black, blue, yellow, white, and red, on a hardwood floor.
Two workers in orange shirts and one worker in yellow shirt installing wooden framing on a wall in a building under construction. The workers are kneeling and appear to be working on the lower part of the wall. The floor is light-colored hardwood, and the wall framing is made of light-colored wood with some horizontal supports. An extension cord is placed on the floor.
A basketball resting on a polished wooden court with painted lines.
A man wearing glasses and a yellow shirt is kneeling on a wooden floor, measuring a long piece of wood in a workshop with other woodworking materials and workers in the background.
Close-up of a person installing wooden flooring with their hands, surrounded by wooden planks, using tools to fit the boards together.
A worker in an orange tank top and black shorts using a pneumatic nail gun on wood flooring, with a hammer in hand.
A construction worker in a yellow shirt and khaki shorts kneels on the ground, measuring wooden floor planks with a blue level.
Construction workers building a basketball court inside a gymnasium with a visible basketball hoop in the background.
A man kneeling on the floor marking a wooden plank with a marker in a construction site.
Two workers in yellow shirts using a jointer machine to plane a long wooden board in a woodworking shop.
A person wearing work boots uses a nail gun to attach hardwood flooring to wooden subflooring in a woodworking project.

PROJECT

RB Timber Flooring sits in the top tier of technical knowledge within the sports flooring industry, backed by decades of experience and proven performance across schools, stadiums and elite sporting venues. Despite this, their visual identity and marketing assets did not reflect their expertise, resulting in missed opportunities and projects they were more than qualified to deliver.

ACTION

I led a full brand and marketing refresh to align their visual presence with their technical capability. This included redesigning the website, clarifying product hierarchies, developing technical brochures and spec sheets and creating sales and presentation assets for architects, builders and facilities managers. I also engaged and directed a professional photographer to showcase completed projects, ensuring RB Timber’s craftsmanship and scale were presented accurately and with impact across all digital and print assets.

RESULT

Since the refresh, RB Timber Flooring has secured several high-profile projects and is now close to fully booked for the next 12 months. The strengthened brand presence improved credibility, supported successful tender outcomes and positioned the business for growth, with expansion now underway to meet increasing demand.