RB Timber flooring

PROJECT

RB Timber Flooring sits in the top tier of technical knowledge within the sports flooring industry, backed by decades of experience and proven performance across schools, stadiums and elite sporting venues. Despite this, their visual identity and marketing assets did not reflect their expertise, resulting in missed opportunities and projects they were more than qualified to deliver.

ACTION

I led a full brand and marketing refresh to align their visual presence with their technical capability. This included redesigning the website, clarifying product hierarchies, developing technical brochures and spec sheets and creating sales and presentation assets for architects, builders and facilities managers. I also engaged and directed a professional photographer to showcase their recently completed projects, ensuring RB Timber’s craftsmanship and scale were presented accurately and with impact across all touch points.

RESULT

Since the refresh, RB Timber Flooring secured several high-profile projects and are close to closing their books as they are close to being fully booked for the next 12 months.

Their team has grown to meet the growing demand for their craftsmanship and their brand’s improved credibility.

A man wearing glasses and a yellow shirt is kneeling on a wooden floor, measuring a long piece of wood in a workshop with other woodworking materials and workers in the background.
A construction worker in a yellow shirt and khaki shorts kneels on the ground, measuring wooden floor planks with a blue level.
Two workers in yellow shirts using a jointer machine to plane a long wooden board in a woodworking shop.
Close-up of a woodworking project showing a piece of wood with metal washers placed along a red string, possibly for alignment or measurement on a worktable in a workshop.
Two workers in orange shirts and one worker in yellow shirt installing wooden framing on a wall in a building under construction. The workers are kneeling and appear to be working on the lower part of the wall. The floor is light-colored hardwood, and the wall framing is made of light-colored wood with some horizontal supports. An extension cord is placed on the floor.

PHOTOSHOOTS

To elevate RB Timber Flooring’s visual gravitas, directed a professional photographer to capture their amazing work, both in progress and finished sites.

I defined key touch points, mood, warmth and focal points to capture technical construction touch points, the team’s bond and strengths. Some shots required editing which I performed using a blend of traditional retouching and Photoshop AI enhancement to remove dressing issues and align colour for a consistent polished image library that now underpins all of RB’s marketing, tenders and brand storytelling assets.