A smiling woman with shoulder-length blonde hair wearing a black top.

SHOWCASE

Logo of Southern Sky

EVENTS

Although much of Southern Skies Media’s work is delivered behind closed doors, their presence at events, trade shows, conferences and airshows plays a key role in building industry trust. Because visibility is limited day to day, it was essential for the brand to be strong and instantly recognisable in public-facing environments. Branded gear, merchandise and event assets were developed to ensure the brand stood out clearly, reinforced credibility and maintained a consistent presence across every touchpoint.

A media corporate presentation banner for Southern Skies Media, featuring two business professionals in suits, microphones, social media icons, and images of aircraft and media equipment.
Black coffee mug with the Southern Skies Media logo and text on a desk, alongside a spiral notebook, a white pen, and a black cord with a small green keychain.
Black hooded jacket and black polo shirt with 'Southern Skies Media' logo on a blue sky background.
Two colorful vertical flags with the South Aer Skies logo flying in a clear blue sky, with an airplane leaving contrails in the background.
Three black business cards, with one displaying the name 'Grant McHerron', title 'Manager', and contact info, another with the name 'Steve Lusscher', title 'Producer', and contact info, and the third with the logo and name 'Southern Skies Media, Specialty Content Creation'.
A white airplane flying high in a clear blue sky with contrails behind it.

BEFORE & AFTER EDITS

Here are a few examples demonstrating how traditional retouching techniques were combined with AI editing tools to enhance clarity, tone and consistency.

This approach preserved authenticity while elevating image quality, creating a stronger, more cohesive visual library for use across print, digital and promotional assets.

Three men in safety vests and caps speaking into microphones on a platform outdoors.
A man smiling and taking a selfie, wearing sunglasses and a blue jacket, with a hot air balloon basket in the background.
Four men, two in military uniforms and two in casual jackets, sitting in a semi-circle having a discussion with one man holding a microphone. A woman is in the background writing on a clipboard.
A man wearing sunglasses, headphones, and a dark shirt with a logos, standing outdoors at an airport with small aircrafts in the background, holding a microphone and a recording device.
Two men sitting in the cockpit of an airplane, smiling, with airplane controls and instruments visible around them.

SSM’s DIVERSE
CLIENT BASE

• Aviation

• Defence

• Airshows

• Packaging

• Printing

SITUATION

Southern Skies Media services clients across aviation, defence, airshows, packaging and printing. The challenge was to present this breadth as a strength without fragmenting the brand.

ACTION

I created a cohesive visual system anchored by a shared blue palette, chosen for its association with trust, precision and reliability across technical and commercial sectors. Flexible layouts allowed each industry to maintain its own focus while remaining clearly connected under one brand.

RESULT

The unified system strengthened recognition and credibility, positioning Southern Skies Media as a consistent, adaptable partner across multiple industries with a clear, scalable identity.

Collage of six images: an airplane on a runway, a pilot in uniform looking up, eco-friendly paper and disposable cups, a hand holding a green reusable shopping bag, a printing machine with rolls of material, and a smiling worker in a retail or grocery store holding a scanner.
A spherical logo with blue and cyan swirling ribbon-like design on a black background.
Logo of Southern Sky

REBRANDING & NEW LOGO

The Southern Skies Media logo was designed to reflect the brand’s aviation origins, its role as a modern media platform and the dual directorship behind the business.

Aviation cues sit at the core of the mark, referencing flight, navigation and the expansive southern skies that define both the industry and the name. This anchors the identity in authenticity and speaks directly to the aviation community the brand serves.

Duality is built into the structure through balanced forms and paired elements, subtly acknowledging the two directors who drive the business. It signals collaboration and shared vision without leaning on literal or overly complex symbolism.

This logo also acts as the springboard for a broader branding system and style guide. Its forms, proportions and tone were designed to be echoed consistently across all digital and print assets, including merchandise and branded gear, ensuring a cohesive, recognisable presence as the brand continues to grow.

A clean, modern aesthetic ensures the identity holds up across digital and print applications, remaining legible at small sizes while retaining presence on larger brand assets. The result is a confident, credible identity built to scale.

Multiple microphones with different logos representing news and media organizations, arranged on stands for a press conference or media event.