LEFT Website homepage for campaign
BELOW Templated assets for production by the wider design team. Website homepage tiles, category banners, brand banners, meganav, leaderboards, EDM and socials both static and animated.
SPRING
A CHANGE IS COMING
For the Spring campaign, broader exposure was driven through in-store DigiPOS and large-scale animated screens across major shopping centres. The campaign marked a clear departure from Priceline’s previous visual approach, introducing a lighter, more liberated and optimistic look and feel. This shift signalled a deliberate break from the status quo and acted as a bridge toward the upcoming full brand refresh, helping reframe how the brand showed up in high-traffic retail environments.
VIDEO AND MOTION
I delivered video editing, animation and motion graphics for Priceline, alongside detailed retouching to elevate imagery and ensure consistency across EDM, web and social executions.
THE REBRAND
HOUSTON GROUP
The rebrand was created by Houston Group and I partnered closely with the Art Director to interpret and extend the system into finished artwork and practical templates for the wider design team. My focus was on translating the creative vision into production ready assets that were easy to use, consistent and scalable across channels. I refined layouts, typography, hierarchy and visual rules to ensure alignment across every touchpoint while protecting the integrity of the original idea. The launch was supported by a strong oOh! campaign, taking the new identity confidently into the public space and driving immediate brand recognition.
RIGHT Mobile templates for BAU, campaigns & website
FAR RIGHT New logo (Houston), aligned LLP callout &
set of discount and offer dinkus
BELOW Rebrand launch on oOh!, Shopfully & Klarna
LEFT & ABOVE Templated systems created for the wider Design Team for this and future SE campaigns for EDM, website assets including homepage tiles, category and brand banners.
PROJECT
SBM delivered Priceline campaigns that were creatively led by external agency Whippet Designs, an independent Melbourne-based studio specialising in retail and brand communications for major global brands. Whippet created the style guides for all campaigns but they needed to be translated into clear, scalable templates to support high-volume rollout across digital, print and event environments.
ACTION
Working closely with the Art Director, I interpreted and extrapolated Whippet’s style guides, defining core visual rules and intent. I developed practical, production-ready templates for the broader design team and delivered digital and print assets, concept artwork and mockups. The role also included extensive animation, motion graphics and video editing for campaigns, conferences, landing pages and on occassion supported in the creation of print, LAM and in-store assets.
RESULT
I delivered a wide range of digital-ready static and animated assets for the Priceline website, landing pages, EDMs and social channels. The streamlined template system reduced turnaround times, improved efficiency and minimised errors to ensure alignment with Whippet’s foundational designs through consistent fonts, alignment and layout across all outputs.