PROJECT

SBM delivered high-volume national campaigns for Priceline, one of Australia's largest pharmacy retailers, spanning digital, retail, print and motion under strict brand governance, WCAG compliance and tight turnaround cycles. The campaign creative was led by external agency Whippet Designs, a Melbourne studio specialising in retail and brand communications. Whippet created the style guides, but they needed translating into clear, scalable templates to support rollout across every channel and store touchpoint.

ACTION

Working closely with the Art Director, I interpreted and extended Whippet's style guides, defining the core visual rules and intent. I developed practical, production-ready templates for the broader design team and delivered digital and print assets, concept artwork and mockups. The role also included extensive animation, motion graphics and video editing for campaigns, conferences and landing pages, alongside LAM and in-store assets. I also created platform-specific assets for partners including Stocard, Klarna and Mamamia.

RESULT

I delivered a wide range of static and animated assets across the Priceline website, landing pages, EDMs and social channels over two years.

The streamlined templates reduced turnaround times, improved efficiency and minimised errors, holding brand consistency across large-scale, simultaneous campaign rollouts for one of Australia's biggest retail accounts.

TOP Social carousel, banner & leaderboard

LEFT & RIGHT oOH! animated billboard

ABOVE EDM

VIDEO & MOTION

I delivered video editing, animation and motion graphics for Priceline, alongside detailed retouching to elevate imagery and ensure consistency across EDM, web and social executions.

Pink Christmas ornament with white text that says "Gifts for Skincare Lovers" on a pink background.

A woman with long reddish hair smiling and sitting at a table in a room with vertical blinds.

Green background with superimposed healthcare cross and the word 'Our' in pink cursive text.

Text on a blue gradient background reads "Priceline First Aid & Woundcare".

Blue sky with white clouds and the text 'Going on' in the middle.

A black background with white text that says: "When you google your symptoms".

Close-up of a gold glitter background with a black vertical stripe on the right side.

THE REBRAND

HOUSTON GROUP

The rebrand was created by Houston Group and I partnered closely with the Art Director to interpret and extend the system into finished artwork and practical templates for the wider design team. My focus was on translating the creative vision into production ready assets that were to use, consistent and scalable across channels. I refined layouts, typography, hierarchy and visual rules to ensure alignment across every touchpoint while protecting the integrity of the original idea. The launch was supported by a strong oOh! campaign, taking the new identity confidently into the public space and driving immediate brand recognition.

Three pink smartphones floating mid-air displaying an online pharmacy store with beauty and skincare products on a white background.

Graphic showing one-half discount with pink border and black text

Red and white sign with the text 'Love Lower Prices' in bold red letters.

A graphic of overlapping pink and green squares with rounded corners.

ABOVE New logo (Houston)

RIGHT Mobile templates for BAU, campaigns & website

FAR RIGHT New logo (Houston), aligned LLP callout &
set of discount and offer dinkus

BELOW Rebrand launch on oOh!, Shopfully & Klarna

An escalator descending to a busy subway or train station entrance with a large digital advertisement screen above. The ad promotes Berocca energy supplements with a price of $17.99, featuring a green box of the product and logos for LoveLowerPrices and Priceline Pharmacy. Passengers are visible at the bottom of the escalator, walking through the station entrance.

A busy city street scene at dusk with pedestrians crossing the street, a Green and white Berocca billboard advertising a price reduction, and yellow Melbourne Royal Show banners with children on display. The building features large glass windows showing an interior with bright lighting.

Multiple cars traveling on a highway beneath an overhead billboard displaying advertisements for a pharmacy and a low prices message, with a partly cloudy sky in the background.

Person holding a smartphone displaying the ShopFully app near a digital billboard showing a sale on Berocca energy drink tablets at Priceline Pharmacy in a mall.

A person shopping online for pharmacy products on a laptop, tablet, and smartphone with advertisements for a skin, hair, and vitamins sale on all devices.

Email advertisement for Priceline Pharmacy featuring skin, hair, and vitamins sale with discounts up to 50%, two printable coupons, and product offers on skincare and supplements.

LEFT & ABOVE ‍Templated systems created for the wider Design Team for this and future sales events campaigns for EDM, website assets including homepage tiles, category and brand banners