SBM • PRICELINE

PROJECT

SBM ran high-volume national campaigns for Priceline, one of Australia's largest pharmacy retailers, across digital, retail, print and motion under strict brand governance, WCAG compliance and tight turnarounds. Melbourne agency Whippet Designs led the creative and built the seasonal style guides. My job was to translate those into practical templates that could roll out across every channel and store touchpoint.

ACTION

Working with the Art Director, I interpreted Whippet's guides, defining the core visual rules and intent, then built production-ready templates for the wider design team. I delivered digital and print assets, concept artwork, mockups, animation, motion graphics and video for campaigns, conferences and landing pages, alongside LAM and in-store assets, plus platform-specific assets for 20+ paid media partners including Stocard, Klarna and Mamamia.

RESULT

Over 24 months I delivered 12,250+ finished assets across the Priceline website, landing pages, EDMs and social channels, with 100% on time delivery across 50+ simultaneous touchpoints. The templates cut turnaround times, improved efficiency and held brand consistency across one of Australia's biggest retail accounts.

REBRANDING

The rebrand was created by Houston Group and I partnered closely with the Art Director to interpret and extend the system into finished artwork and practical templates for the wider design team. My focus was on translating the creative vision into production ready assets that were to use, consistent and scalable across channels. I refined layouts, typography, hierarchy and visual rules to ensure alignment across every touchpoint while protecting the integrity of the original idea. The launch was supported by a strong oOh! campaign, taking the new identity confidently into the public space and driving immediate brand recognition.