Portrait of a woman with shoulder-length blonde hair, wearing a black top, smiling at the camera, with the text 'JON KELLY' in large letters behind her.

SHOWCASE

PRICELINE for SBM

Spring promotional advertisement showcasing skincare and vitamin products, including CeraVe moisturizer and Swisse multivitamins, with a background of pink flowers and text about discounts and pharmacy branding.

SPRING CAMPAIGN

A CHANGE IS COMING

For the Spring campaign, broader exposure was driven through in-store DigiPOS and large-scale animated screens across major shopping centres. The campaign marked a clear departure from Priceline’s previous visual approach, introducing a lighter, more liberated and optimistic look and feel. This shift signalled a deliberate break from the status quo and acted as a bridge toward the upcoming full brand refresh, helping reframe how the brand showed up in high-traffic retail environments.

Interior of a multi-level shopping mall with various stores and shoppers walking on both floors. A large pink advertisement banner for Ariana Grande fragrances hangs from the ceiling.

Computer screen displaying an online beauty store website with various skincare and cosmetic products, primarily featuring La Roche-Posay products and promotional discounts.

A woman with red hair touching her face, standing in front of pink flowers with a light blue background, promoting spring skincare and health advice from Priceline Pharmacy.

Promotional email from Priceline pharmacy showcasing spring skincare products, discounts on Revlon Glow Filter, Boost Lab serum, software, a catalog sale, and details about click & collect, with pink and white design and images of the products.

ABOVE Softify leaderboards

Advertisement banners for Calvin Klein Eternity Aromatic Essence perfume for women and men, featuring blue bottles and boxes, with pink and purple backgrounds and "NEW" labels.

ABOVE Website category and brand banners, meganav and homepage tiles

A collage of visuals with pink, purple, and blue color themes, promoting spring and health. It includes a smiling woman with a sunhat applying sunscreen, close-up of cosmos flowers, and an outdoor sign for a pharmacy sale offering half-price CeraVe products. There are text elements with

RETOUCHING, VIDEO AND
MOTION GRAPHICS

I delivered video editing, animation and motion graphics for Priceline, alongside detailed retouching to elevate imagery and ensure consistency across EDM, web and social executions.

A woman holding a skincare product and smiling on a phone screen, with a colorful gradient background and clouds, promoting BUBBLE skincare.

A box of Priceline Gauze Dressing with 24 sterile 4x4 inch gauze pads.

Pink Christmas ornament with white text that says "Gifts for Skincare Lovers" on a pink background.

Promotion highlighting up to half-price discounts with a double sister club points offer, on a pink and orange gradient background.

A woman with long reddish hair smiling and sitting at a table in a room with vertical blinds.

Pink background with white circular text saying 'New Arrivals' repeated around the circle.

Display of men's and women's perfume bottles with a sign offering up to half price, promoting a fragrance sale.

Green background with superimposed healthcare cross and the word 'Our' in pink cursive text.

Close-up of a gold glitter background with a black vertical stripe on the right side.

A package of Priceline blister blockers, which are cushioning pads to protect against painful blisters, with five pads inside. The box is blue and pink with a white blister blocker visible through a cutout window.

A transparent pill bottle labeled "software" containing capsules, three loose capsules, and a cardboard box underneath on a white surface against a tiled wall.

Blue sky with white clouds and the text 'Going on' in the middle.

Smartphone displaying an advertisement for Aveene XeraCalm AD skincare product with a 40% discount, inside a pink frame.

Text on a blue gradient background reads "Priceline First Aid & Woundcare".

A black background with white text that says: "When you google your symptoms".

THE REBRAND

HOUSTON GROUP

The rebrand was created by Houston Group and I partnered closely with the Art Director to interpret and extend the system into finished artwork and practical templates for the wider design team. My focus was on translating the creative vision into production ready assets that were easy to use, consistent and scalable across channels. I refined layouts, typography, hierarchy and visual rules to ensure alignment across every touchpoint while protecting the integrity of the original idea. The launch was supported by a strong oOh! campaign, taking the new identity confidently into the public space and driving immediate brand recognition.

Three pink smartphones floating mid-air displaying an online pharmacy store with beauty and skincare products on a white background.

An escalator descending to a busy subway or train station entrance with a large digital advertisement screen above. The ad promotes Berocca energy supplements with a price of $17.99, featuring a green box of the product and logos for LoveLowerPrices and Priceline Pharmacy. Passengers are visible at the bottom of the escalator, walking through the station entrance.

A graphic of overlapping pink and green squares with rounded corners.

Graphic showing one-half discount with pink border and black text

A busy city street scene at dusk with pedestrians crossing the street, a Green and white Berocca billboard advertising a price reduction, and yellow Melbourne Royal Show banners with children on display. The building features large glass windows showing an interior with bright lighting.

Multiple cars traveling on a highway beneath an overhead billboard displaying advertisements for a pharmacy and a low prices message, with a partly cloudy sky in the background.

Series of simple geometric shapes in a vertical line, including a rounded square, a rectangle, a flower-like shape, a rhombus, an oval, and a circle.

Red and white sign with the text 'Love Lower Prices' in bold red letters.

Person holding a smartphone displaying the ShopFully app near a digital billboard showing a sale on Berocca energy drink tablets at Priceline Pharmacy in a mall.

A person shopping online for pharmacy products on a laptop, tablet, and smartphone with advertisements for a skin, hair, and vitamins sale on all devices.

Email advertisement for Priceline Pharmacy featuring skin, hair, and vitamins sale with discounts up to 50%, two printable coupons, and product offers on skincare and supplements.

ABOVE EDM, category and brand banners, home page tile

Pattern of white Christmas ornaments, hearts, presents, and trees on a pink and red gradient background.

CHRISTMAS 2024

I worked closely with the Art Director to expand the seasonal campaign bible, translating the core creative into a broader suite of assets and templates. These were designed for easy adoption by the wider design team, ensuring consistency across channels while allowing the campaign to scale efficiently across in-store, print and digital touchpoints.

Graphic demonstrating the interchangeability of solid color, outlined, or semi-transparent devices, with instructions on scaling shapes at 45 degrees and maintaining consistent weight.

A pink gradient background with white text displaying the words "FEEL GREAT, CELEBRATE" and a tagline "Gift more for less this Christmas". Specifications of different fonts and sizes are also indicated on the right side of the image.

Advertisement banner with a pink background promoting holiday gift ideas from Priceline Pharmacy. It features discounts on Next Future Renew Trio for $99.99, Discovery 6 Piece Set for $47, and The Ordinary products. The banner includes Christmas-themed gift icons and call-to-action buttons labeled 'Shop now'.

ABOVE MamaMia Fireplace

Digital billboard advertising a skincare product sale at Priceline pharmacy with half-price promotion, priced at $34.99.

A digital collage of marketing banners showcasing beauty and skincare product discounts. The banners feature bright pink backgrounds with promotional phrases like "Save on Makeup," "Sun Bum," "Hada Labo," and "Save on Makeup." Various skincare items such as cleansers, moisturizers, sunscreens, and fragrances are displayed with discount percentages and call-to-action buttons.

SITUATION

SBM delivered Priceline campaigns that were creatively led by external agency Whippet Designs, an independent Melbourne-based studio specialising in retail and brand communications for major global brands. Whippet created the style guides for all campaigns but they needed to be translated into clear, scalable templates to support high-volume rollout across digital, print and event environments.

ACTION

Working closely with the Art Director, I interpreted and extrapolated Whippet’s style guides, defining core visual rules and intent. I developed practical, production-ready templates for the broader design team and delivered digital and print assets, concept artwork and mockups. The role also included extensive animation, motion graphics and video editing for campaigns, conferences, landing pages and on occassion supported in the creation of print, LAM and in-store assets.

RESULT

I delivered a wide range of digital-ready static and animated assets for the Priceline website, landing pages, EDMs and social channels. The streamlined template system reduced turnaround times, improved efficiency and minimised errors to ensure alignment with Whippet’s foundational designs through consistent fonts, alignment and layout across all outputs.

Simplified graphic of overlapping pink and green rounded squares.