ASD TOOLS
Educational iOS app supporting kids with learning difficulties, developmental delays and autism. Built from lived experience at a time when there were no autism support apps on the App Store. Early intervention tools existed but only in physical form and were largely restricted to therapists, leaving parents without the structure or guidance to support their child's progress at home.
ACTION
I designed, built and published ASD Tools as the first multi-tool app on the App Store and the first autism support app of its kind. Drawing on proven early intervention methodologies, I translated therapist-only tools into an accessible digital format for parents and children. The app introduced calming routines to help kids regulate emotions, relearn how to learn, build new skills and navigate time-based transitions that are notoriously challenging for children on the spectrum. I also designed an integrated reward chart to support motivation, focus and positive reinforcement.
RESULT
ASD Tools reached 200,000+ users globally and grew primarily through word of mouth. Adopted by classrooms and therapists internationally for its simplicity, proven early intervention framework and support for at-home practice. It was a finalist in the Australian Women's Small Business Champion Awards in 2023 and 2024 and ran as a sustainable digital product for over ten years. In 2024 I sold ASD Tools as a standalone business.
CALM TIMER
Mental health, motivation, relaxation and focus in one iOS app, made specifically for women. Built around a simple idea: a calmer you, a brighter day. Calm Timer helped users prime themselves for focus quickly, stay motivated when enthusiasm dipped and switch off more easily at the end of the day.
ACTION
I designed, built and published Calm Timer as an iOS app structured around four connected tools:
MOTIVATE: 40+ categories of motivational quotes and affirmations delivered through scroll and widgets, built to gently retrain the negative inner monologue we all have from time to time
FOCUS: an advanced Pomodoro style timer with in-timer binaural beats and soundscapes to help users drop into deeper concentration faster
RELAX: 50+ immersive nature videos paired with any soundscape or binaural beat, letting users craft their own calm space for relaxation, meditation or sleep
PLAN: an integrated to-do list and calendar with tag support, gentle notifications and a nag alarm, so the day stayed on track without constant checkingRESULT
Each tool worked on its own, but the real strength came from combining them into one daily rhythm so women could plan, focus, reset and wind down without leaving the app. Calm Timer launched around International Women's Day 2021 and tested strongly with its target audience.
results
Calm Timer stood out in a crowded wellness category by being purpose-built for women and by bringing productivity, motivation and relaxation into a single app instead of forcing users to juggle three or four. It ran on the App Store for 24 months as a one-off purchase, not a subscription, and built a large, engaged social following drawn to its calm visual identity, its immersive nature imagery and its honest, women-first voice.
