PROJECT
I was brought into Optimo Design mid-campaign, during a complex handover of the Priceline Pharmacy account from SBM, with Priceline's new breakout brand Atomica moving from pre-launch into launch. The workflow needed restructuring, brand consistency needed reinforcing across both Priceline and Atomica, and an overseas team needed clear, on-brand templates they could pick up and run with.
ACTION
led the digital side of the Atomica launch end to end, defining the structure and flow of its digital assets across EDM, digital signage, social and web, and building reusable templates and motion rules the offshore team could follow with confidence. Alongside this I delivered ongoing Priceline campaign work across digital and motion, supported the Art Director on branding and accessibility, and rebuilt the file management, revision and approval processes that brought the wider account back to a steady, deliverable rhythm.
RESULT
Visual standards and delivery timelines returned to their pre-handover footing, which rebuilt Priceline's confidence in the transition.
The backlog cleared, the offshore team came up to speed, and Atomica launched on schedule with a consistent presence across every channel. I left the team with WCAG-aligned templates and production processes they could run independently.
FRAGRANCE
I translated the fragrance creative into a refined suite of digital executions, ensuring visual consistency and smooth motion across mulitple formats. This campaign transitioned into Fathers Day with similar focus and delivery. The result was a unified fragrance presence that felt elevated, responsive and high visibility for it's digital rollout across EDM, web and socials.
