SHOWCASE
PRICELINE for Optimo Designs
FRAGRANCE
Optimo delivered a fragrance campaign that required a polished and cohesive digital rollout across EDM, GIF animations, web and social assets. I translated the campaign creative into a refined suite of digital executions, ensuring visual consistency and smooth motion across formats while adapting layouts to suit each channel. This campaign transitioned into Fathers Day with similar focus and delivery. The result was a unified fragrance presence that felt elevated, responsive and well suited to high visibility digital placements.
CHRISTMAS 2025
SITUATION
Optimo was responsible for implementing Priceline’s Christmas campaign during a period of heightened festive demand. The creative was developed by Whippet and required extension beyond the supplied style guide. This coincided with Optimo fully assuming ownership of the Priceline brand while still establishing processes and delivery standards.
ACTION
I adapted and expanded the Whippet Christmas creative into a complete suite of digital assets, translating brand intent into scalable layouts animations and templates across EDM digiPOS web and social. I forged the initial production path and frameworks that enabled other designers to confidently build upon the work and maintain consistency while delivering at scale during peak trade.
RESULT
The campaign launched smoothly and on schedule with a cohesive brand presence across channels. Improved production efficiency reduced pressure during the festive period and helped Optimo build confidence and momentum as the new custodian of the brand.
SITUATION
I was brought on to support Optimo Design during a critical transition period as Priceline Pharmacy’s creative output moved from SBM Marketing to Optimo. At the time, Optimo was still building familiarity with Priceline’s internal processes, production standards, delivery formats and approval workflows. This lack of embedded knowledge created bottlenecks, uncertainty around asset requirements and pressure on delivery timelines across active campaigns.
ACTION
I stepped in to help Optimo find their ground quickly by clarifying processes, demystifying delivery standards and identifying gaps in existing assets and templates. I worked closely with the team to locate, recreate or extend missing assets, establish consistent file structures and formats, and translate legacy SBM workflows into practical, repeatable systems Optimo could adopt. I acted as a bridge between expectation and execution, helping teams navigate approvals, reduce friction and keep work moving while confidence and capability were being built internally.
RESULT
Optimo was able to stabilise delivery during the transition period, meeting deadlines and improving consistency across outputs. Bottlenecks were reduced, asset discovery and handover became more efficient, and teams gained a clearer understanding of Priceline’s standards and expectations. This support helped Optimo transition from reactive delivery to confident ownership, setting them up to deliver work to standard, on time and at scale as the new agency partner.