ascent

PROJECT

Contract senior graphic designer role at an Australian footwear brand. In my first month the business suffered a technical server outage that wiped 100,000+ assets, including the entire product range, the DAM, photography, design files and every backup.

ACTION

I managed a team of offshore designers to rebuild the DAM from the ground up: product photography, design files and the full library needed to keep the brand trading. In parallel I held every existing pipeline project on time, so nothing already committed slipped while the foundations were being rebuilt underneath.

RESULT

Every pipeline project stayed on time and every KPI was met, despite starting from zero on core creative assets a few weeks into the role. The DAM was rebuilt asset by asset while business as usual continued without interruption. The role became a case study in calm crisis leadership: sequencing what mattered, coordinating a remote team across time zones and delivering under pressure without dropping the ball.

BELOW: DAM angel assets