nipstyx

PROJECT

Nipple chafing is a taboo subject but it is one of the most common and painful issues in sport. Existing solutions are inconvenient and single use, with no brand addressing the problem openly or effectively. I set out to design a smarter reusable solution that speaks to athletes with confidence and validates a pain point that has been ignored for too long.

ACTION

As lead creative I shaped NipStyx from concept through to delivery. This included concept development, art direction, brand identity, tone of voice, packaging, pitch decks and go to market assets.

Every decision was made to ensure the brand felt bold, practical and unapologetically athlete focused, designed to perform under pressure and stand out in a crowded category.

RESULT

The branding, mascot and message are landing as distinctively athlete, with early feedback praising the humour and strong recognition that sets NipStyx apart in the growing running community. The project demonstrates my ability to turn an overlooked problem into a clear, confident product that meets a real need, and to build a brand with commercial potential from strategy through to supply chain and execution.