ASCENT • FOOTMOTION

PROJECT

FootMotion needed a cohesive brand presence to unify its specialist footwear and podiatry offering and strengthen recognition across retail, clinics and events. Its materials were inconsistent, and the brand needed to sit neatly under the Ascent umbrella while keeping its own distinct look. As the brand seen at events, it needed to feel reliable, cohesive and inviting.

ACTION

I refreshed and expanded the visual identity and redesigned the marketing collateral using Adobe Creative Suite and Canva. I modernised window vinyl, POS, uniforms, gear and merchandise, and upgraded in-store digiPOS, oOh!, TVC, YouTube and event collateral including marquees, flags, promotion kits and videos. I rolled out brand kits for new stores, created training kits for new staff, and built a Canva template library so stores could produce their own on-brand social content.

RESULT

I delivered a contemporary, consistent brand that strengthened FootMotion's retail and podiatry presence and clarified its specialist offering. Recognition carried cleanly from events through to stores, creating a scalable identity that supported the brand's expansion and foothold in the market.

A promotional booth for FootMotion, a footwear company, featuring a blue canopy with yellow text and a large yellow backdrop with white circles and the FootMotion logo.
Two blue athletic T-shirts with the logo 'FOOTMOTION' on the chest, one in dark blue and the other in light blue, featuring a yellow infinity symbol on the sleeve.
Display case with various athletic shoes on a shelf and the text "FOOTMOTION" in yellow and white on a blue background.
Two branded flags, one yellow with blue and white text, and one navy blue with yellow and white text, promoting footwear by Footglow.

EVENTS

I created a wide range of event assets including displays, signage, promotional kits and logistics plans for major events such as City to Surf, marathons, trade fairs and expos.

I oversaw end to end planning to ensure each event presence was visually strong, functional and aligned with brand standards.

A standout innovation was transforming standard stock storage cages into a unique, high impact POS display which became a signature feature for showcasing products at all events and site visits.