The logo of FOTMOTION featuring the company name in bold capital letters with 'FOT' in blue and 'MOTION' in yellow.

PROJECT

FootMotion needed a cohesive brand presence to unify its specialist footwear and podiatry offering and strengthen recognition across retail, clinics and events. Its materials were inconsistent, and the brand needed to sit neatly under the Ascent umbrella while keeping its own distinct look. As the brand seen at events, it needed to feel reliable, cohesive and inviting.

ACTION

I refreshed and expanded the visual identity and redesigned the marketing collateral using Adobe Creative Suite and Canva. I modernised window vinyl, POS, uniforms, gear and merchandise, and upgraded in-store digiPOS, oOh!, TVC, YouTube and event collateral including marquees, flags, promotion kits and videos. I rolled out brand kits for new stores, created training kits for new staff, and built a Canva template library so stores could produce their own on-brand social content.

RESULT

I delivered a contemporary, consistent brand that strengthened FootMotion's retail and podiatry presence and clarified its specialist offering. Recognition carried cleanly from events through to stores, creating a scalable identity that supported the brand's expansion and foothold in the market.

Storefront for Foot Motion Podiatry, featuring logos of brands and an illustration of a woman running, highlighting common foot problems like knee pain, heel pain, and ingrown toenails.
Storefront for Foot Motion Podiatry, featuring logos of brands and an illustration of a woman running, highlighting common foot problems like knee pain, heel pain, and ingrown toenails.

ABOVE Vinyl window signage

Billboard advertising FootMotion footwear store. The billboard features a person barefoot on grass, with an animation of digital footprints. Contact information and brand logos are displayed at the bottom. The background shows a blue sky with clouds and trees.

ABOVE Billboard

Two smartphones displaying online shopping for sneakers, with one showing a grid of sneaker product images and promotions, and the other showing a detailed view of a lime green ASICS running shoe with price and size options.

ABOVE Instagram feed and website on mobile

RIGHT EDM templates

BELOW RIGHT AI generated Footmotion vehicle wraps using NanoBanana

Promotional flyer for FootMotion featuring a woman wearing shorts and sandals, a person wearing shorts and sandals, and a woman sitting with her feet in black shoes, with text about buying shoes and discount offers.
Two people sitting on chairs with a background text that says 'Back to Work' with a stylized arrow design.
Line of people wearing sandals, standing against a white background, with a promotional ad that says "Enter Groove" and a yellow "Shop Now" button.

ABOVE Banners for website

BELOW Printed POS assets, gear and training kits

Navy blue polo shirt with 'FOOTMOTION' embroidered in yellow on the left chest.
Red sale sign hanging with black clips that reads 'Half Yearly Sale On Now' in white text.
Two sale tags advertising 50% off from Foot Motion, one with Marine Blue accents and the other with red accents.
Hands holding a digital gift card for FootMotion, with text promoting gift cards available online and in-store.
A woman with glasses and a black blazer holding a colorful booklet titled "Footmotion: Welcome to Team Footmotion Induction Kit" in front of a plain white background.

EVENTS

I created a wide range of event assets including displays, signage, promotional kits and logistics plans for major events such as City to Surf, marathons, trade fairs and expos.

I oversaw end to end planning to ensure each event presence was visually strong, functional and aligned with brand standards.

A standout innovation was transforming standard stock storage cages into a unique, high impact POS display which became a signature feature for showcasing products at all events and site visits.

A promotional booth for FootMotion, a footwear company, featuring a blue canopy with yellow text and a large yellow backdrop with white circles and the FootMotion logo.
Two blue athletic T-shirts with the logo 'FOOTMOTION' on the chest, one in dark blue and the other in light blue, featuring a yellow infinity symbol on the sleeve.
Display case with various athletic shoes on a shelf and the text "FOOTMOTION" in yellow and white on a blue background.
Two branded flags, one yellow with blue and white text, and one navy blue with yellow and white text, promoting footwear by Footglow.