Women in black top smiling in front of animated text that says 'JO Kelly' with a white background and faint umbrella graphics.

SHOWCASE

The logo of FOTMOTION featuring the company name in bold capital letters with 'FOT' in blue and 'MOTION' in yellow.
Storefront for Foot Motion Podiatry, featuring logos of brands and an illustration of a woman running, highlighting common foot problems like knee pain, heel pain, and ingrown toenails.
A white desk with an iMac, MacBook, iPad, and iPhone displaying an online shoe store. There is a white plant in a white pot, a small gold container with pens, a beige mug, and a white desk lamp.
Two smartphones displaying online shopping for sneakers, with one showing a grid of sneaker product images and promotions, and the other showing a detailed view of a lime green ASICS running shoe with price and size options.
Promotional flyer for FootMotion featuring a woman wearing shorts and sandals, a person wearing shorts and sandals, and a woman sitting with her feet in black shoes, with text about buying shoes and discount offers.
A woman with glasses and a black blazer holding a colorful booklet titled "Footmotion: Welcome to Team Footmotion Induction Kit" in front of a plain white background.

LEFT: AI visualisation of Footmotion vehicle wraps using NanoBanana

Two people sitting on chairs with a background text that says 'Back to Work' with a stylized arrow design.
Line of people wearing sandals, standing against a white background, with a promotional ad that says "Enter Groove" and a yellow "Shop Now" button.
Billboard advertising FootMotion footwear store. The billboard features a person barefoot on grass, with an animation of digital footprints. Contact information and brand logos are displayed at the bottom. The background shows a blue sky with clouds and trees.
Three advertisement posters for Foot Motion Footwear & Podiatry, promoting a sale of up to 60% off on selected styles, with an 'Ending Soon' notice. The posters feature a woman in medical scrubs on the left and a man in business attire on the right, set against a dark background in an indoor space.
Entrance to FootMotion footwear and podiatry store, showing a staircase inside, shoe displays on the wall, and a ramp access sign.
Hands holding a digital gift card for FootMotion, with text promoting gift cards available online and in-store.
A shopping bag featuring a graphic of a person's feet with animated grid lines and circular motion lines on grass, with the text 'FOOTMOTION' in the top left corner.
Red sale sign hanging with black clips that reads 'Half Yearly Sale On Now' in white text.
Two sale tags advertising 50% off from Foot Motion, one with Marine Blue accents and the other with red accents.
Foot Motion shoe store with glass storefront and display of athletic shoes inside, digital sign explaining shoe features, and modern outdoor walkway with a curved glass roof.

EVENTS

I created a wide range of event assets including displays, signage, promotional kits and logistics plans for major events such as City to Surf, marathons, trade fairs and expos. I managed end to end planning to ensure each event presence was visually strong, functional and aligned with brand standards. A standout innovation was transforming standard stock storage cages into a unique, high impact POS display that became a signature feature for showcasing product at events and in store.

A promotional booth for FootMotion, a footwear company, featuring a blue canopy with yellow text and a large yellow backdrop with white circles and the FootMotion logo.
Display case with various athletic shoes on a shelf and the text "FOOTMOTION" in yellow and white on a blue background.
Two blue athletic T-shirts with the logo 'FOOTMOTION' on the chest, one in dark blue and the other in light blue, featuring a yellow infinity symbol on the sleeve.
A blue display board with the logo 'FOOT MOTION' at the top and four empty wire racks underneath, set against a light-colored wall.
Two branded flags, one yellow with blue and white text, and one navy blue with yellow and white text, promoting footwear by Footglow.
Abstract graphic with a yellow background, featuring white and beige circular and curved shapes.

PROJECT

FootMotion needed a cohesive brand presence to unify their specialist footwear and podiatry offering and strengthen recognition across retail, clinics and events. Their materials were inconsistent and the brand needed to sit neatly under the Ascent umbrella while maintaining its own distinct look and feel. They are the brand seen at events so it needed to feel and look cohesive, reliable and inviting as a brand.

ACTION

I refreshed and expanded the visual identity and redesigned marketing materials using Adobe Creative Suite and Canva. I modernised window vinyl art, POS assets, uniforms, gear and merch. I upgraded in-store digiPOS, oOh!, TVC, YouTube and event collateral including marquees, flags, promotion kits, videos, gear and promotional merch. Brand kits were rolled out for new stores and training kits were created for new staff. A library of templates were created on Canva for stores to use for their own socials.

RESULT

I delivered a contemporary, consistent brand system that strengthened FootMotion’s retail and podiatry presence and improved understanding of Footmotion’s specialist offerings. This enhanced brand recognition from events to stores creating a scalable identity framework that supported the bran'd’s expansion and foothold in the market.