Logo of a stylized angry gorilla head with a pink face and black outline, wearing headphones, next to the text NipStyx.
NipStyx Collection of six cartoon gorilla logos in various styles and color schemes, with text labels indicating each logo's style and background color, including white, pink, dark, grey scale, mono black, and mono white.
NipStyx logo for product range with Shields in the background, alternating colors of purple, blue, green, pink, orange.
Three logo designs for 'Nipstyx' with different backgrounds and styles.

SOCIAL & AI

I began building early sizzle with the running community through two social feeds @nipstyx_ and @runningwithdonuts, creating pre launch content that teased pre sales, sparked conversation and started building trust before product release. I combined traditional video editing with AI generated video to move fast and test ideas, including a competition earlier this year. The standout win was a recent AI led creation using NanoBanana which organically reached over 800k views, validating both the brand tone and the power of AI driven content to generate momentum and community traction at scale.

NipSty socials of an Instagram reel showing a person dressed as a dinosaur running in a marathon, with the caption "Physio said to tape everything that hurts..." over the video. Surrounding screens display various Instagram analytics and profiles.
A large crowd of people participating in a marathon or running event on a city street, with red flags displaying Nike logos and pacing time markers, surrounded by trees and traffic signals.
A stylized cartoon gorilla mascot with a pink face and black outlines, wearing a shield-shaped background with light blue accents, and the text 'NipStyx' below.

PROJECT

Nipple chafing is a tabboo subject but it is one of the most common and painful issues in sport. Existing solutions are inconvenient and single use, with no brand addressing the problem openly or effectively. I set out to design a smarter reusable solution that speaks to athletes with confidence and validates a pain point that has been ignored for too long.

ACTION

As lead creative I shaped NipStyx from concept through to delivery. This started concept development through to art direction for brand identity, tone of voice, packaging, pitch decks and go to market assets. Every decision was made to ensure the brand felt bold practical and unapologetically athlete focused, designed to perform under pressure and stand out in a crowded category.

RESULT

The branding, mascot and message are all receiving positive feedback as distinctively athlete and loved for it’s humour and strong brand recognition which is a clear differentiation in the growing running community. This project demonstrates my ability to turn an overlooked problem into a clear, confident product which meets a strong need and demand and craft a brand with commercial potential, from strategy, through to supply chain and execution.