Reef magic

PROJECT

Design work delivered through Design Biscuit for Experience Co, an adventure tourism group with a portfolio spanning skydiving, reef and rainforest experiences across Australia and New Zealand. More than a dozen brands sat under the umbrella, each with its own personality and adrenaline level, so the challenge was to give every experience room to breathe while keeping the group feeling like one considered family.

ACTION

I delivered across digital and print for the full brand set, including Skydive Australia, Skydive Wanaka, NZONE, Next Level, Green Island, Fitzroy Island, Dreamtime Dive and Snorkel, Reef Magic, Reef Unlimited, Calypso, Big Cat and Daintree Tours. Work spanned campaigns, social, signage, wayfinding and marketing collateral. Each brand kept its own voice and visual character, tuned to the audience it was speaking to, from the high-adrenaline skydive crowd to families booking a reef day or a rainforest tour. Underneath, I held every touchpoint to consistent structure and quality so the work read as premium wherever it landed, on either side of the Tasman.

RESULT

Experience Co's brands stayed distinct and true to the experience each one sells, while the wider portfolio gained a consistent design standard across Australia and New Zealand. Work felt local and audience-right at every touchpoint, without losing the polish and cohesion of a group that knows what it is doing.