Treetops adventure

PROJECT

Design work delivered through Design Biscuit for Treetops Adventure, an outdoor park brand growing fast across new sites. The identity was strong but sat on the conservative side, so the brief was to warm it up for families without unsettling the mark, then hand a scalable system to an overseas design unit ready to pick up as the network grew.

ACTION

I delivered across digital and print, from campaigns and social to signage and wayfinding, every piece held to Treetops' existing rules. A new hand drawn iconography set brought warmth, personality and a lighter touch across touchpoints, softening the tone without loosening the brand. I then built a templated system with clear structure and hierarchy so the overseas unit could produce park-specific work confidently and stay on brand as new sites came online.

RESULT

Treetops kept the strength of its established identity and gained a warmer, family-first personality that better matched the audience walking through the gates. The template system gave the overseas team a reliable foundation to scale from, so every new park launched on brand instead of becoming a fresh negotiation.